Company: Warner Bros. Discovery - Magnolia Network
Role: Lead Motion Graphic Designer, Compositor, Editor
As a Lead Motion Designer within the Magnolia Network, my primary focus was to create innovative, effective and arresting design in all aspects of television and studio production for the network programs, social and specials.
Being a part of a team where we grew from the ground up and graduated to our own network, we endured and capitalized on being a small but extremely efficient team. While a part of this team, I managed our brand style guide, produced all motion graphics for on-air and social executions and setup workflow systems for other teams to use our graphic packages to ensure quality across all platforms and locations.
Client: CBS
Company: Amazon
Role: Lead Sr. UX Designer
To celebrate the 2021 launch of Paramount+, SpongeBob and friends got special spots on our beloved bags and boxes. Starting March 8, customers were able to scan the featured QR code to dive deeper than Bikini Bottom and watch S1E1 of eleven different shows available on the network for free.
I worked extremely close with our design technologist to develop a fully custom landing page for Paramount+ QR code destination on Amazon. With streaming services becoming more and more a part of everyones viewing options, I decided to design a solution that could service multi-title services that is easy and familiar for the user to navigate and explore. These components we built were designed with the ability to scale for future campaigns that utilize a similar UX need.
Voice of the customer: Amanda García, Director, Partnerships at ViacomCBS Digital said: “HUGE shout out to this team for making so many amazing things happen to get Paramount+ out in market. Loved being able to collaborate and work together on this one for our first-ever branded boxes and bags (I'm sure first of many!).”
Company: Dr. Phil’ Merit TV
Role: Art Director, Graphic Supervisor & Lead Motion Graphic Designer
Company: Warner Bros. Discovery - Magnolia Network
Role: Lead Motion Graphic Designer, Compositor, Editor
With the Magnolia Network moving from the DIY channel to its own network, we set out to make a splash in announcing the big move. What other way to do that than to be featured in New York Times Square.
My role in this campaign was to work hand in hand with the production company based in NY, Branded Cities, our marketing team, and directors to ensure that what we are developing is the most engaging network launch for all the thousands of people walking through Times Square. That includes compositing and editing the promo. Reviewing and brainstorming with our internal teams. Testing files with Branded Cities to ensure quality and placement. And delivering the final product once all parties have approved to Branded Cities with ample time spare.
Client: Spike TV
Company: Create Advertising
Role: Lead Motion Designer, Compositor
Client: Team Combat League
Company: Dr. Phil’s Merit TV
Role: Art Director, Graphic Supervisor & Lead Motion Designer
Company: Nametag Films
Role: Sr. Motion Graphic/VFX Designer, Compositor
Client: Liquid
Company: Amazon
Role: Lead Sr. UX/Motion Designer
To celebrate the launch of the highly anticipated game, Cyberpunk 2077, fans got a chance to hack Amazon.com. By entering secret terms revealed by influencers into the search bar, fans could transport themselves into Night City and purchase what has become the #1 selling video game on Amazon.
Voice of The Customer: Pedram Nikfarjam, Liquid:
“It’s crazy to see how far we’ve come from the first RFP to the finalized plan that we executed, and none of it would be possible without your deep partnership and your flexibility. We can always count on you to be a pleasure to work with and this campaign was no different.”
Within our team at Amazon, ADX, I had the opportunity to create the graphics and edit their 2019 sizzle reel. This reel is intended to showcase our Big Ideas that we’ve executed with our partnering clients and brands as an idea kick starter for future never been done before experiences.
Client: Universal Pictures
Company: Amazon
Role: Lead Motion Designer, Compositor
2017 Clio Winner: Theatrical: Innovation
https://clios.com/entertainment/winner/32334
MIA's 2017 Shortlisted: Best Use of Digital - Best Use of Display
As Universal prepared to release the fourth Despicable Me installment, it needed to identify a way to play into the beloved Minions while also successfully introducing the new characters and plot line of Despicable Me 3. The studio turned to Amazon to help develop a program that would successfully drive unique, impactful awareness of the IP, fulfilling both primary objectives of ticket and consumer product sales.
With teamwork and collaboration with client and sales across many countries, we achieved a timely creative launch, including Gateway H1, global nav flyout promotional units, and two iterations of a custom store.
Client: Universal
Company: Amazon
Role: Motion Designer, Compositor
Overview: #Amazonfindsaway was a fully integrated stunt executed in the weeks leading up to the US premiere of the film. During the live event, the motorcade of over a dozen SUV’s and Jurassic-branded Jeep Wranglers flanked the 40 x 12 foot Box as it made it’s way from the Port of LA past iconic landmarks, with a quick visit to Universal Studios for Steven Spielberg to check out, then finally landing at The Grove.
In the two days following the drive, the box mysteriously sat in the highest visibility point within The Grove complex, supervised by brand ambassadors and enjoyed by the public. The box was designed with audio haptics to deliver a variety of dinosaur sounds in real time.
The stunt culminated with a live event, in which the films stars Bryce Dallas Howard and Chris Pratt participated in a dramatic unboxing of a spectacular dinosaur statue. Everything was captured, edited and posted on Amazon and Universal’s platforms within a week of following the live event
Client: FX Movie Channel
Company: Create Advertising
Role: Motion Designer, Compositor
Client: Mary Kay
Company: Nametag Films
Role: Lead Motion Graphic Designer, Compositor, Editor
Client: Lay’s
Company: Amazon
Role: Editor, Graphics, Sound design
Within our studio team at Amazon, we get approached from a variety of partner teams to help out with producing case study videos for their successful/big campaigns. I had the opportunity to work with the campaings art director and copywriter, who were onsite for this shoot, to produce their graphics and edit for their Lay’s case study video.
Client: Spike TV
Company: Create Advertising
Role: Lead Motion Designer, Compositor
I had the opportunity to be a part of creating Spike TV's main title sequence for their show Ink Masters: Master vs Apprentice.
While working with our creative director and other design leads, my role was to composite the character ID cards within the opening sequence. What that entails is to take assets that were produced from our 3D artists and live-action footage that was shot and incorporate them seamlessly within the spot that fit the tone and look of the show.
Case study animation test:
Top Video: Mine
Bottom Video: Reference
Side by Side
During the days of a creative slump, sometimes you have to step back and try something for fun. I saw this promo on TV for the 2014 MTV Music Awards and I loved it! So, I took it upon myself to set a side project up that would spike my creative/technical skills. This was strictly a ‘see and emulate’ exercise. This short 10 second section of the spot took me a couple of days after work.
I would encourage any designer to do some of these exercises here and there so you keep you mind and skills sharp, and it's fun!
Client: FX Movie Channel
Company: Create Advertising
Role: Motion Designer, Compositor
Barcode concept.
Client: Netflix
Company: Create Advertising
Role: Lead Motion Designer, Compositor
Video 1, Rebrand 1-This rebrand was designed to give Netflix’s robust library a fresh look exposing multiple titles and genres in a cohesive style
Video 2/3, Rebrand 2- This rebrand was based around a double exposure concept used to merge and transition between different shows/scenes for an immersive and elegant viewing experience.
Client: Sony
Company: Amazon
Role: Lead Motion Designer, Compositor
This was a first of it’s kind campaign where we launched ticketing for the Early Showing of Jumanji: Welcome to the Jungle exclusively for Prime Members.
The early showing will took place on December 8th, 12 days before it was released to the public. Prime Members could purchase up to 10 tickets for the showing at one of 1,000 Regal, ArcLight Cinemas, National Amusements theaters across the country.
Dwayne Johnson made an announcement on his social channels early that morning to help promote this event.
“This is the first time the world’s largest online retailer has offered to sell tickets to Prime members for an advanced movie showing. The film will screen at 7 p.m. local time on Dec. 8 across the United States, nearly two weeks before its release to the wider public.” – Fortune
Client: Warner Bros.
Company: Amazon
Role: Ideation, Prototyping, Motion Designer, Compositor
Overview: Warner Bros. main marketing objective for the film was to blur the lines between reality and fiction. Looking at the main action shared by all Amazon customers, search, the AMG team came up with a concept that would allow customers to search for five spells to create magic of their own then leads them to a custom landing page featuring ASINS from Home Ent, Collectibles, Apparel, Toys & Games, and more. This was the first ever integration into Amazon search for marketing purposes which allows customers to search for one of five spells from the larger Harry Potter Wizarding World! There was a large social push to the masses today, 11/,7 via Amazon, Amazon Video, IMDb, and the Fantastic Beasts social handles. Other media supporting this execution: IMDb HP Takeovers, IMDb Mobile, Fire TV, Fire Tablet, AAP Video!
Client: Bud Light
Company: Amazon
Role: Onsite editor & GFX
Amazon is live-streaming a two-hour Twitch broadcast in-studio for the second season of Bud Light “Game Over”. As we continue to build a relationship with Bud Light, this new season the client asked ADX to produce a net new :15/:30 spot, cut from the live-stream. The turn-around time is tight, so we believed it would help if I was present during the broadcast, so I can immediately being ear-marking the best footage and ‘money-shots’ we will be using to build the :15/:30 spot. This campaign might liead to a full North American Bud Light execution in 2020, tapping into even larger US budgets. In edition, this campaign exposure would educate me on Twitch, as we continue to grow interest with advertisers, who are increasingly asking ADX to produce digital assets post-stream.
Client: Warner Bros.
Company: Amazon
Role: Lead Motion Designer, Compositor
Alexa skill Case Study.
Finalist for the ThinkLA IDEA awards
Amazon, in partnership with Warner Brothers & DC Comics, has launched a first to market product integration that includes a Batman vs Superman skinned Echo and a custom Skill/game. The Skill is in the form of an immersive, Choose-Your-Own-Adventure audio experience that will be accessible to all consumers with an Echo or Alexa-powered Fire TV titled, The Wayne Investigation. The interactive, voice-controlled game has been developed and produced by Amazon with directorial support from Zach Snyder and Wes Coller of Cruel & Unusual Films (Director and Exec. Producer of the film), with support from Adam Schlagman (Lead Writer for DC Comics); the Skill puts the user in the role of “Detective”, whose goal is to solve the murders of Bruce Wayne’s parents, Martha & Thomas Wayne.
Client: DTSX
Company: Create Advertising
Role: Motion Designer, Compositor
DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere.
Client: Disney
Company: Amazon
Role: Lead UX Motion Designer, Compositor
Overview: In celebration of the global blockbuster, The Lion King, Disney partnered with Amazon Advertising for a one-of-a-kind cross-Amazon program that promoted Prime Day Deals and content on Amazon, highlighted new videos for customers across Fire TV and Fire Tablet, and offered engaging executions for moviegoers on IMDb.
Client: Universal
Company: Amazon
Role: UX Motion Designer, Compositor
Overview: Universal has once again turned to Amazon as their top advertising partner to help bring Grinch Attitude and Heart to customers this holiday season, leveraging our OBA (on box advertising) program (nearly 10MM Grinch Green boxes will be landing in homes this holiday), an IRL (in real life) Grinch Gift Tree (towering 30 feet high, and 15 feet by 15 feet wide, in NYC’s Rockefeller Center), our H1 and Custom Landing Page, along with a co-branded Feeding America Charity List to help launch an incredible new program rolling out this holiday season through Amazon Smile. Through the Amazon app, customers could scan Max, the Grinch’s precious pup, to unlock exclusive footage, GIFs and details on donating to the “Grinch for Good” cause marketing initiative with Feeding America.
These Fire Tablet executions show a variety of different use cases for animation within different marketing verticals.
Angry Birds - ENT - Animated Wakescreen
Candy Crush - ISO - Interactive Wakescreen
Mario Kart 8 - CE - Animated Wakescreen
Toyota RAV4 - Auto - Animated Wakescreen
Client: Oral-B
Company: Amazon
Role: Lead Motion Designer, Compositor
Client: Illumination
Company: Amazon
Role: Lead Motion Designer, Compositor
Goal: To create an engaging Amazon home page experience that drives customers to Sing's custom landing page where they can view more exclusive video content, ticketing and collectible merchandising.
Client: Playstation
Company: Create Advertising
Role: Motion Designer, Compositor
In 2015 Universal Sports Network will broadcast over 30 World Championship events. This network is the destination for Olympic, Endurance and Action Sports...Where Champions Are Made.
Objective: Create an umbrella brand look that will support our 2015 World Championship Year theme and thread.
These are some of the style frames created for this concepts broadcast graphic package.
